article thumbnail

Flow Metrics for the Win — Planview Named a Leader in Forrester Wave™ on Value Stream Management

Planview

My first experience with it was back in 2006 when I took a call from Carey Schwaber of Forrester. student completing research on value streams, task contexts, and flow. We held a mutual view on how collaboration and tooling are needed to span the end-to-end software lifecycle. At the time, I was a Ph.D. Go here to learn more.

article thumbnail

How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Ravishanker and S. Michael Schrage.

B2B 52
article thumbnail

Wie Sie den Customer Lifetime Value Ihrer B2B-Kunden berechnen und steigern können

QYMATIX

Zunächst ein paar Definitionen: Experten im B2B Vertrieb und Marketing definieren Customer Lifetime Value (CLV oder häufig CLTV), Lifetime Value (LTV) oder Lifetime Customer Value (LCV) als den Deckungsbeitrag, der der gesamten Kundenbeziehung zugerechnet wird. Startup Killer: the Cost of Customer Acquisition.

B2B 40