Remove 2007 Remove Account Management Remove Client Relationships Remove Profitability
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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. why it’s important to agencies and clients to get the writing of the brief right. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief.

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Agency processes and client management, with Rob Da Costa

Account Management Skills

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.