Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
Account Management Skills
JUNE 15, 2021
My take on on this is it takes the power out of the client relationship management, because the person who holds that relationship has to have the intelligence to be able to empower that relationship to grow. The cost, as you said, to the team morale, the profitability of the agency, the client satisfaction, etc.
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