Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. 200,000 companies with turnover or shareholder funds over £1.5m

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Deep Insight

JULY 3, 2020

For starters, sales and account teams should remember the following three things when they have an Ambassador client: 1. The very first thing is to recognise that Ambassadors are generally your most profitable clients, for a number of reasons: – They are typically less price-sensitive because they see what you offer as being unique.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

SmartKarrot

OCTOBER 5, 2021

Become a video expert, developing a deep understanding of the core product offerings and how to leverage those products to meet client objectives. Regular catchups with clients to ensure campaigns are profitable and to answer any questions or concerns clients may have. Apply here: [link].

Customer Success 19

Customer Success Co-Creation Innovation Advertising 19

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SmartKarrot

MARCH 8, 2022

In turn, Diana helps her clients’ businesses grow. Diana also co-created the ‘Open Book of Customer Success,’ a free workspace with all the resources to help Customer Success professionals. She is the co-founder of ePesos, which required her to build the Customer Success team from scratch. Like what you are reading? Jan Young.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Insightly

JANUARY 2, 2024

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign.

CRM 52

CRM Co-Creation Onboarding Decision-making 52

Account Management Skills

JUNE 15, 2021

My take on on this is it takes the power out of the client relationship management, because the person who holds that relationship has to have the intelligence to be able to empower that relationship to grow. The cost, as you said, to the team morale, the profitability of the agency, the client satisfaction, etc.

Account Management 52

Account Management Management Advertising Healthcare 52