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Research update on the most in-demand soft skills

Red Star Kim

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.

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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. Listen, I think I’m a naturally curious person, which was one of the characteristics that kind of made me interested in strategy. what’s the implication of having a shitty brief.