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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. A unicorn company isn't necessarily profitable. Unicorns are extraordinary creatures.

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The 5 Stages of Entrepreneurship

Hubspot Sales

However, turning your idea into a profitable business is no simple task. The goal here is to identify and validate a profitable business idea. GitHub , an internet hosting service for software development, is an example of a business that scaled fast , thanks to external funding. Track your profitability.