2009 Brainstorming Decision-making Innovation 
ClearPoint Strategy
NOVEMBER 18, 2021
In short, avoid head-to-head competition and focus on innovation. Instead, your aim is to redraw industry boundaries and operate within that new space, making the competition immaterial. This is termed “value innovation.”. Companies should instead look for new market space and ways to reinvent the industry.
Hubspot Sales
OCTOBER 17, 2018
Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.
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