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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

Instead, your aim is to redraw industry boundaries and operate within that new space, making the competition immaterial. Uber: Before Uber was founded in 2009, customers looking to get from point A to point B without their own vehicle had to rely primarily on taxis to obtain a private mode of transportation.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Make multiple versions of one ad.