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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Benefits include: operational efficiency, client loyalty, attraction of talent, capital market attractiveness and resilience. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

They view the entire ecosystem and brainstorm ways to create a beautiful, powerful, end-to-end customer experience. Back-office spend has been shrinking since 2009, which suggests there’s more opportunity in the front office moving forward. This is why SMBs today need more than marketing automation. They need a growth stack.

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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

Uber: Before Uber was founded in 2009, customers looking to get from point A to point B without their own vehicle had to rely primarily on taxis to obtain a private mode of transportation. Use the above checklist as a guide through the process and hold internal brainstorming sessions for each point.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Create a way to brainstorm ideas, construct hypotheses from them, implement them, and prioritize your ending analysis and conclusions. Encourage and enable brainstorming and hypothesis. Andrew Chen ( AndrewChen.co ).