Remove 2009 Remove Brainstorming Remove Digitalization Remove Innovation
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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

In short, avoid head-to-head competition and focus on innovation. This is termed “value innovation.”. Netflix has continued to innovate since then by switching from DVDs to streaming, and then by creating their own shows and movies. Companies should instead look for new market space and ways to reinvent the industry.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.