The Blue Ocean Strategy Summary (With 4 Examples)
ClearPoint Strategy
NOVEMBER 18, 2021
Based on an eponymously titled book , this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” In short, avoid head-to-head competition and focus on innovation. A company will have more success, fewer risks, and increased profits in a blue ocean market.
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