Remove 2009 Remove Co-Creation Remove Decision-making Remove Finance
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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

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8 Local Government Public Dashboard Examples

Envisio

They make it easy for residents to understand how their city or county is progressing against set strategic goals and why those goals are important to improving lives in the community. To make a performance dashboard meaningful, it should also be transparent about setbacks or missed targets and be updated consistently.