Flevy

OCTOBER 5, 2023

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Flevy

APRIL 14, 2024

The CES was developed in 2010 from research by CEB, which demonstrated that reducing customer effort in resolving issues significantly enhances loyalty more than merely delighting them. In contrast, high-effort interactions tend lead to disloyal customers.

Digital Transformation 52

Digital Transformation Decision-making Customer Experience Facilitation 52

SBI

FEBRUARY 19, 2020

Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. Zuant allows marketers to track their ROI from events in terms of sales revenue.

Marketing 27

Marketing Account Planning Digital Transformation CRM 27