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AARRR Growth Funnel

Flevy

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.

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The History and Downfall of a German Wholesale Company “Wollschläger” – Part 2

QYMATIX

The Wollschläger Group now had 12 branches throughout Germany and employed over 600 people, including 130 sales field experts. In 2010, after ending the partnership with Adolf Pfeiffer GmbH & Co. In this new function, he was responsible for national sales. KG had more than doubled from 2000 to 2010. Yes, it should.

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The Biggest Threat to Sales Teams in 2018 Isn't Losing Clients

Hubspot Sales

A quick Google search or skim through your favorite sales blogs will show article upon article about how to hire the perfect reps, increase customer retention, and write the perfect sales job description -- for good reason. What if the biggest threat to sales teams isn't losing clients, but losing our teammates themselves?

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Customer Effort Score (CES)

Flevy

The CES was developed in 2010 from research by CEB, which demonstrated that reducing customer effort in resolving issues significantly enhances loyalty more than merely delighting them. In contrast, high-effort interactions tend lead to disloyal customers.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. But did you know this happening in sales technology now too?

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The Eight Types of Entrepreneurship (& Companies That Exemplify Them)

Hubspot Sales

Between 2010 and 2011, the company averaged one acquisition per week of smaller businesses, and many Google services originated as products first sold by these companies. These entrepreneurial ventures sometimes involve purchasing smaller businesses that can meet the needs of existing target markets.

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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. Zuant allows marketers to track their ROI from events in terms of sales revenue.