Lean Startup Methodology: What It Is and How to Implement It
Hubspot Sales
FEBRUARY 4, 2020
However, what worked to build new companies in the 2010’s isn’t necessarily the best course of action in 2020 and beyond. The concept was introduced in The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business by Eric Ries. Scaling a company doesn’t have to be a destructive process.
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