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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

JULY 13, 2021

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. She has sat on the SAMA board since 2011.

Account Management 591
Account Management Innovation Co-Creation Organization 591
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. Account Planning. Account Planning. Blog Article.

Acquisition 20
Acquisition Account Planning B2B Onboarding 20
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