Want to Accelerate Your SAM Journey? Create a Center of Excellence
Strategic Account Management Association
JULY 13, 2021
A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. Côté is also a certified executive coach, helping leaders find their purpose through transformational leadership. She has sat on the SAMA board since 2011.
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