article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. Côté is also a certified executive coach, helping leaders find their purpose through transformational leadership. She has sat on the SAMA board since 2011.

article thumbnail

Cirrus Insight Announces Sean Piket as VP of Revenue

SBI

I look forward to partnering with customers to show them how to use sales process as a competitive advantage and am excited to join a dynamic leadership team and fast-growth company with a world-class product. Account Planning. It offers a key account planning and. Account Targeting. Irvine, Ca.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Showpad Secures $70 Million in Series D Funding

SBI

This investment will also drive the next chapter of the company’s geographic and platform expansion, including deeper penetration into the European market, which Showpad has dominated since its founding in 2011. Account Planning. It offers a key account planning and. Account Targeting. Industry News.

article thumbnail

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Founded in 2011, Percolate has grown into one of the leaders in the enterprise content marketing space, with customers that span both business and consumer brands including DHL, Electronic Arts, VMWare, and DocuSign. Account Planning. Account Planning. Account Planning. Account Planning.

article thumbnail

An agency leader’s guide to account management, with David C Baker

Account Management Skills

So one of the observations that I’ve made from training account managers, is the lack of coaching and guidance from the agency leadership team. And so when they finally give that up and let somebody else do the account management, they discover how good that person is. Because you guys, you guys invented account planning.