Strategic Account Management Association

JULY 13, 2021

Understanding strategic account management is essential for the members of a COE who need to appreciate that it is a business model, not a sales model, and requires change management. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20