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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.