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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. You might draw on coaching and mentoring skills to help facilitate and vice versa.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

She urges you to shift from outcome orientation to a process orientation (which is the opposite of what is advocated in change management programmes). She outlines various creativity tools including: The spider brief to break down large creative projects into manageable chunks, the third space, walking and “look up”.