Red Star Kim
NOVEMBER 1, 2023
At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.
Red Star Kim
JANUARY 22, 2024
A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.
Red Star Kim
FEBRUARY 15, 2024
As a bridge between fee-earners and specialist marketing teams. Delegates felt that MBD professionals had much more responsibility now.
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