Remove 2012 Remove Account Management Remove Co-Creation Remove Profitability
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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. It was 2012 did you say that you started J stratejy? where briefs go wrong.