KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. So marketing is reliant on research and financial knowledge.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. It was 2012 did you say that you started J stratejy? where briefs go wrong.

Account Management 52

Account Management Management Advertising Healthcare 52

QYMATIX

MARCH 21, 2023

In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. An effective sales reporting and information management system can thus offer a real competitive advantage.

B2B 97

B2B Key Account Management Sales Profitability 97

Outbound Engine

FEBRUARY 6, 2019

18 local startups with less than 250 employees compete against one another in a series of events, such as dodgeball and trivia, to win the most grant money for their non-profit partner. Team Captain and People Operations Manager, Meg White, explains why OutboundEngine participates in Startup Games, “First, it’s for charity!

Profitability 67

Profitability Account Management Meetings Management 67

Jermaine Edwards

APRIL 3, 2020

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. We saw an example of this in 2012 with the company called Best Buy that had reported a 1.7bn loss in a quarter. Since then, Best Buy has grown profitably every year.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130