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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. It was 2012 did you say that you started J stratejy? where briefs go wrong.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

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Context and curiosity drive commerciality and pricing

Red Star Kim

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.

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Sales reporting: Measure the right KPIs and report them on a regular basis

QYMATIX

In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. These sales data should be then aggregated and summarised in a higher-level reporting system. One example of B2B Sales will make you start today.

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Salesforce Consultant for an accelerating Consulting business

Arpedio

Arpedio is a Copenhagen-based and US-present company, founded in 2012, originally providing apps in Salesforce.com for BtB Sales Excellence. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management. Who we are. Start free trial. Explore the opportunities?. Start free trial.

B2B 52
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Salesforce Consultant for an accelerating Consulting business

Arpedio

Arpedio is a Copenhagen-based and US-present company, founded in 2012, originally providing apps in Salesforce.com for BtB Sales Excellence. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management. Who we are. Start free trial. Explore the opportunities?. Start free trial.

B2B 52