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Why Start a (True) Key Account Management Initiative?

KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130
Key Account Management Account Management Management Co-Creation 130
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The Silver Bullet for Sales Ops to Drive Revenue and Lower Costs

SBI Growth

FEBRUARY 2, 2013

71% of all companies surveyed in 2012 stated they will expand inside sales in the next year. That doesn’t mean that your Field Sales and Customer / Global Account managers aren’t needed. Stars in inside sales are just as hard to identify as global account executives. That’s dead.

Global Accounts 121
Global Accounts Logistics Sales Decision-making 121
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