article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. For beginners I would suggest “The psychology of price – how to use price to increase demand, profit and customer satisfaction” by Leigh Caldwell (a cognitive economist). Books on pricing?

article thumbnail

“A crisis is a terrible thing to waste”

Mercuri International

They focused on 4 key metrics to define performance: customer loyalty, employee productivity, business unit profitability, and staff turnover. Satisfied employees resulted in significantly lower staff turnover, and measurably higher profitability, employee productivity, and customer loyalty, with the latter being the most affected.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

article thumbnail

Sales reporting: Measure the right KPIs and report them on a regular basis

QYMATIX

Management can react quickly to current circumstances, make processes and structures more profitable, increase revenues and minimise risks if it has timely access to insights about churn risk , sales opportunities, and market development. One example of B2B Sales will make you start today.

B2B 97
article thumbnail

The Truth and Profit Behind Your Service | Sales Training.

Jeffrey Gitomer

The Truth and Profit Behind Your Service. Happy people create loyal customers and unlimited profit opportunities. There is no time like the present to change things up in 2012 to ensure its better than 2011! Return to top of page Copyright © 2012 All Rights Reserved. Online Training. See Jeffrey Live! Hire Jeffrey.

article thumbnail

Selling to the Enterprise: Why You Need Salespeople

Sales Readiness Group

Well, Dropbox , the file storage company, founded in 2007, grew its revenues to $116 million by 2012. So, did Dropbox discover a better (and more profitable) mousetrap? Imagine achieving phenomenal sales growth with no salespeople. Impossible? Its sales then rocketed to $1.46 billion by 2018.

article thumbnail

Social Entrepreneurship: What It Is and Why Everyone's Talking About it

Hubspot Sales

They wrote a business plan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors. Social entrepreneurs aren’t only concerned with profits. Entrepreneurs used to be those who had an idea, started a company, and made money. Actually, we’re a startup world.

Investors 140