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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. For beginners I would suggest “The psychology of price – how to use price to increase demand, profit and customer satisfaction” by Leigh Caldwell (a cognitive economist). Books on pricing?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

The city’s first step in taking a “for-profit” approach to organizational strategy was to create the “ Germantown Forward 2030 ” vision. Every quarter, Germantown’s city administrator meets with department directors to review progress and results, which are then shared publicly with citizens via a community dashboard. Click To Tweet.

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The Truth and Profit Behind Your Service | Sales Training.

Jeffrey Gitomer

The Truth and Profit Behind Your Service. Business meetings. Happy people create loyal customers and unlimited profit opportunities. Dont let your next sales meeting suck! There is no time like the present to change things up in 2012 to ensure its better than 2011! See Jeffrey Live! Hire Jeffrey. Who is Jeffrey?

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare. Finding ways to meet with people in real time (such as at social events) can help. Make myself more visible in meeting with fee earners.

CRM 130
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Social Entrepreneurship: What It Is and Why Everyone's Talking About it

Hubspot Sales

They wrote a business plan, circulated the document to a bank, and worked tirelessly to scale their company and drive profits for themselves and their investors. Social entrepreneurs aren’t only concerned with profits. Entrepreneurs used to be those who had an idea, started a company, and made money. Actually, we’re a startup world.

Investors 141
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OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

18 local startups with less than 250 employees compete against one another in a series of events, such as dodgeball and trivia, to win the most grant money for their non-profit partner. I got to know co-workers better and meet people from the other startups in a fun and lighthearted way.”. Second, for bragging rights!