Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. For beginners I would suggest “The psychology of price – how to use price to increase demand, profit and customer satisfaction” by Leigh Caldwell (a cognitive economist). Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

AUGUST 21, 2023

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Liston Witherill

MARCH 16, 2021

        Value-Based Pricing: Is It Right For You?: In 2012, the wall street journal published an article claiming that Mac users were willing to pay 20 to $30. I recently saw a private survey of firms that showed value pricing accounted for less than 1% of all revenues.

Profitability 40

Profitability Shareholders Publishing Value Proposition 40

Account Management Skills

MAY 17, 2021

But I only really started getting good at sales, I would say, when I moved into the agency world, in around 2012, where I worked, I was I became sort of a sales executive for inbound marketing agency called Tomorrow People. In fact, we don’t do any sort of direct outbound. How do we actually get this podcast in front of them?

Manufacturing 40

Manufacturing B2B Decision-making Account Management 40