Remove 2012 Remove Acquisition Remove Decision-making Remove Value Proposition
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4 Growth Strategies Used By The Most Successful Companies

Hubspot Sales

Roughly 66% of businesses survive their first two years in operation, 50% make it to the five-year mark , and just 33% will celebrate their tenth anniversary. Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. But their incentive?

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. These people make up what is called the "buying center."