2012 Decision-making Digitalization Suppliers 
Corporate Visions
AUGUST 6, 2020
Those campaigns generated interest, but at some point, there was always that handoff to Sales, who would ultimately guide the buyer toward a decision. In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete. Then, several years ago, it all started to change.
SBI Growth
FEBRUARY 3, 2013
It’s THE way to make connections.”. have held director-level or above positions (source: LinkedIn Ad Platform, 2012). These are the decision-makers you need to access. You cannot afford to simply digitize your resume. Research your customer’s entire network to find the decision-makers. The Customer Decision-makers.
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