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Book review: The Strategy Book by Max McKeown

Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. What does success look like for your organization?

Strategic Thinking 147
Strategic Thinking Decision-making Innovation Facilitation 147
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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

SEPTEMBER 9, 2012

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Similar to expecting strategic thinking capabilities across your team (vs. outsourcing strategic planning), writing is an essential foundation to success.

Internet 122
Internet Strategic Thinking Advertising Marketing 122
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