Remove 2012 Remove Profitability Remove Shareholders Remove Value Proposition
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Value-Based Pricing: Is It Right For You?

Liston Witherill

        Value-Based Pricing: Is It Right For You?: In 2012, the wall street journal published an article claiming that Mac users were willing to pay 20 to $30. I recently saw a private survey of firms that showed value pricing accounted for less than 1% of all revenues.