2013, Account marketing and Acquisition - Strategic Accounts Today

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2013

Account marketing

Acquisition

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management

Key Account Management Account Management Management Client Relationships

2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Sales resources can’t cover every account.

B2B

B2B Marketing Leadership Acquisition

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

2014 Planning Metrics for B2B Marketing Leaders

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