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Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Last Updated 9/27/2018; Originally Published 9/10/2013. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Almost There! Get your free guide now.

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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Look for nurture marketing to expand in 2013.

Marketing 126
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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. On the right side are direct methods of acquisition. These 'old style' acquisition methods have until now been unaffected by Content Marketing. Email used to be for only acquisition and customer communications. Content Marketing works.

Marketing 127
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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. As their average customer acquisition cost drops, they can lower prices. The consensus on Wall Street is a strong 2013. At SBI, we’ve seen very aggressive quotas and targets for 2013. 2013 is going to be tough year. Despite the optimism, now is not the time to relax.

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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition. Evolving your Marketing Team.

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Andee Nieto joins Zendesk as its new Chief People Officer

Zendesk

Andee will lead the vision for employee experience for a rapidly growing employee base, and charter the teams that will lead Zendesk’s people strategy, including talent acquisition and development, total rewards, global diversity, equity, and inclusion.

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A List of TripAdvisor Acquisitions

ReviewTrackers

TripAdvisor Acquisitions. Use this list of TripAdvisor acquisitions to stay on top of what’s happening on TripAdvisor. TripAdvisor – Bokun Acquisition. The TripAdvisor Bokun acquisition helped expose suppliers to TripAdvisor and facilitate smaller tours and activity operators coming online. million businesses.