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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition. Evolving your Marketing Team.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. The terms (e.g. Coaching Coaching is about goal achievement, behavioural change and improved performance.

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How to Stand Out in the CDP Crowd

NG Data

The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years. Basic CDPs align with the original definition of a CDP coined by David Raab back in 2013, that is “packaged software that builds a unified, persistent customer database which is.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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How to Become a Sales Ops Leader To Watch

SBI Growth

SBI recently accepted nominations for the Top Sales Operations Leaders to Watch in 2013. That new VP will have certain expectations of his Sales Ops leadership. The latest research shows there are 10 capabilities that every Sales Ops leader should have in 2013. What thought leadership have you produced and who has shared it?

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How Will You Measure Your Year?

SBI Growth

It will focus on how to sustain results through the acquisition of new capabilities. Sales leadership is hard. Of all the new capabilities leaders could drive, here were seven that stood out in 2013. How many of the top seven from 2013 did you acquire? And revenue is a lagging indicator. You need a leading indicator.

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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

2013 is the last year executives accepted activity-level results from marketing. The senior leadership of marketing and sales must sit down and agree on how to define ‘marketing contribution’ for your business. Sales and marketing leadership need to approach this with a partnering mindset. Marketing Contribution Agreement.

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