2013, Account marketing, Acquisition and Management

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2013

Account marketing

Acquisition

Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Includes IPOs, acquisitions, grants, accelerators and news.

Key Account Management

Key Account Management Account Management Management Client Relationships

2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Sales resources can’t cover every account.

B2B

B2B Marketing Leadership Acquisition

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

2014 Planning Metrics for B2B Marketing Leaders

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