2013, Account marketing and Meetings - Strategic Accounts Today

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2013

Account marketing

Meetings

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

(profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types.

Key Account Management

Key Account Management Account Management Management Client Relationships

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

25% No budget for research/external agencies 19% Lack of resources in marketing/BD 19% Lack of fee-earner buy-in/engagement 13% Perception of marketing/BD 6% Insufficient data and information 6% Everyone prefers to do their own thing 6% Fee-earners won’t work together/stick at things 6% Other (Fee-earners take control of the process and don’t always (..)

Leadership

Leadership Management Stakeholders Communication

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

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