Red Star Kim

MARCH 6, 2023

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

APRIL 17, 2023

Exercises using referrer organisation briefing sheets (and scorecards) and an individual buyer profile were thought to be very useful. Surprisingly, delegates were more likely to use spreadsheets than a CRM for managing client and referrer information.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

FEBRUARY 14, 2023

What is the marketing consultant’s approach from the first meeting? Who else has the marketing consultant worked with? Are they certified as marketing experts? Are they trained on the latest marketing techniques, tools and technologies on a monthly basis? How much do you value strategy in the equation?

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

PandaDoc

JUNE 21, 2021

Building databases, asking friends and family, and creating social media accounts. Marketing is a form of lead gen. You might choose to update your content marketing strategy to capture more leads. These are qualifying , meeting , and closing. There are different approaches you can take to meeting your prospects.

Sales 98

Sales Decision-making Small Business Meetings 98

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., The adage “meet your customers where you are” continues to ring true, but just like many of us now order groceries online, our prospects and customers are ready to work with their vendors across more digital channels. Takeaway #2 - We are Storytellers.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Hubspot Sales

MARCH 18, 2019

These accounts make up the majority of the business' income. To turn buyers into business partners, a key account manager (KAM) typically provides dedicated resources, unique offers, and periodic meetings. As professional services firm BTS points out , key account programs often lead to increased costs and lower margins.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

Red Star Kim

NOVEMBER 18, 2022

Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Leor rounded the day off by sharing his three takeaways: Thinking about the five chips approach to speaking in meetings to promote listening; using EVP to align strategy, the brand and M&BD; and strategy needs follow through.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

APRIL 12, 2023

Are there any tips for how to deal with those kind of meetings / getting buy in from people more senior (whether fee earners or support staff)? Would you say the type of strategic device matters and are they for specific things or can you choose any? How do I get my opinions and voice heard among more senior colleagues?

Media 130

Media Marketing B2C Stakeholders 130

Flevy

MARCH 20, 2024

Risk Management : Scenario analysis and tailored governance models help anticipate future challenges and adapt strategies proactively, reducing the risk of digital initiatives failing to meet their objectives.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Hubspot Sales

OCTOBER 16, 2017

Salespeople are demotivated to do anything but sell, so good luck asking them to attend meetings, log notes, go to training, etc. On the other hand, this structure doesn’t take into account market penetration or quantity of opportunities.

Sales 132

Sales Profitability Account Management Decision-making 132

Red Star Kim

JUNE 27, 2023

25% No budget for research/external agencies 19% Lack of resources in marketing/BD 19% Lack of fee-earner buy-in/engagement 13% Perception of marketing/BD 6% Insufficient data and information 6% Everyone prefers to do their own thing 6% Fee-earners won’t work together/stick at things 6% Other (Fee-earners take control of the process and don’t always (..)

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

AUGUST 31, 2023

Connected expertise – to help us perform as one team 67% success rate in tenders The firm offers two diplomas – in clinical risk and claims management (established in 2000) and in housing which is endorsed by the Chartered Institute of Housing (from January 2023).

Marketing 130

Marketing Leadership Government Logistics 130

Insightly

AUGUST 3, 2022

While a CRM is invaluable to any size business, you’ll need additional tools to bolster your accounting, marketing, project management and other business operations. . As your business grows, you’ll eventually need access to more tools with more capabilities. Why over 25,000 teams choose Insightly.

CRM 52

CRM Small Business Marketing Decision-making 52