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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. OnePlace/Intapp Another delegate mentioned he liked using this system.

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

Importance of collaboration for cross-selling Only 29% of non-Activators frequently introduce clients to other colleagues in their firms (Cross-selling) —compared with 73% for Activators, who sell the collective “we” of their firms rather than just the “me” of their personal expertise. The firm has grown from $800 million to $1.8