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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

What is our differentiating value proposition? The assumed value proposition focused on better fuel economy and easier drivability, but customers’ concerns about significantly higher acquisition costs were overlooked. How will we position the products in our portfolio against competitive offerings?

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

What is our differentiating value proposition? The assumed value proposition focused on better fuel economy and easier drivability, but customers’ concerns about significantly higher acquisition costs were overlooked. How will we position the products in our portfolio against competitive offerings?

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The Ultimate Guide to Sales Strategy

Hubspot Sales

This section should include a detailed plan for how to target potential customers in order to increase awareness of your offering, such as using paid social acquisition channels, creating e-books and hosting webinars, hosting events, etc. With an IPO in 2014, HubSpot is now valued at over $6.5 Demand Generation. Time to track!

Sales 118
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4 Growth Strategies Used By The Most Successful Companies

Hubspot Sales

Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. Your particular industry and target market will influence your decisions, but it's almost universally true that new customer acquisition will play a sizable role.