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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. Distribute responsibility, decision-making and control (and voluntary leadership). It describes how the new connected era is changing how people engage.