Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.
Red Star Kim
OCTOBER 18, 2022
This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. Distribute responsibility, decision-making and control (and voluntary leadership). It describes how the new connected era is changing how people engage.
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Arpedio
JANUARY 26, 2022
It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).
Arpedio
JANUARY 26, 2022
It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).
Account Management Skills
APRIL 3, 2023
Jenny Plant 03:10 And my understanding is Roy, that you tend to work upstream with clients, i.e. with C suite level decision makers, who ultimately, as you say, are looking to solve business challenges and business outcomes. So you have got to, you have got to make it quick. That is the key thing. What don’t we know?
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