Remove 2014 Remove Co-Creation Remove Decision-making Remove Procurement
article thumbnail

What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

Jenny Plant 03:10 And my understanding is Roy, that you tend to work upstream with clients, i.e. with C suite level decision makers, who ultimately, as you say, are looking to solve business challenges and business outcomes. So you have got to, you have got to make it quick. That is the key thing. What don’t we know?