Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

KAM With Passion

FEBRUARY 22, 2021

Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Red Star Kim

OCTOBER 18, 2022

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. After developing the framework with factors that drive value creation in organizations, she developed an online questionnaire and conducted a pilot test over two years.

Organization 130

Organization Innovation Leadership Management 130

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Identify gaps in the market that your competitors might try to close.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. Identify gaps in the market that your competitors might try to close.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Account Management Skills

APRIL 3, 2023

But it’s interesting, from about 2014 onwards, if you have been in that space, there have been leaps and bounds, not commercially, but under the hood, with all the different kinds of language models in Ganz, and adversarial networks, all the kind of work going on underneath it. But with new tools? But it’s not taking everything.

Co-Creation 52

Co-Creation Account Management Procurement Management 52