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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Download our 2014 Marketing Plan Success Metrics to help you maximize planning efforts.

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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. Complete the Strategy Blueprint Tool for 2014. Your Sales Strategy. It is one thing to have a sales strategy. You start building from that point.

Sales 130
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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching. Wins – Percent contribution by Marketing to Sales Revenue.

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The Top Sales Tool for 2014

SBI Growth

As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. It may serve as inspiration for your 2014 strategic planning. It’s low hanging fruit for 2014. The Buyer Process Map (BPM) will help you tackle these challenges. Data Monitoring.

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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. If you haven’t already, it’s not too late to draft your 2014 marketing strategy. The New Year is fast approaching. Make sure they align.

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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Execute your plan and reap the rewards in 2014! Companies invest a lot of money and resources in sales training. During SKO, time is at a premium. Where do you focus your energies? Author: Michael Riksheim.

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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. At the end of the business case you should be able to say: “Yes, I can afford this project because of the ROI in 2014.”.