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Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

Red Star Kim

There’s helpful guidance on shaping the space for trust and openness with a list of several things you can do before a meeting. And a suggestion to call a break to disengage for a short while to restore warm feelings in a meeting. Reward: What can we celebrate about the way we handled this meeting?

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. As a result, he does not have the time or the desire to meet with sales people.

Marketing 117
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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Not recapping meetings to ensure all goals were met. Execute your plan and reap the rewards in 2014! Companies invest a lot of money and resources in sales training. During SKO, time is at a premium.

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How Realistic is your 2014 Sales Quota?

SBI Growth

Gain access to guides and tools to help you make the number in 2014. If they don’t meet owner expectations, the whole operation is in jeopardy. This will then inform your thoughts about your 2014 quota. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Bottom-Up Quota Setting.

Sales 122
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. You may meet resistance, but you will realize tremendous gains, including: Results generated in half the time. It’s a solid marketing plan with an agile process approach. There are many components to a solid marketing plan.

Marketing 124
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A Different Approach to 2014

SBI Growth

They sharpen their sales skills to meet today’s buyer and outperform their competition. Yesterday’s efforts are a sure recipe for extinction. They keep their ears to the ground about their buyers, accounts, competition, and industry. This happens weekly in a team setting. Sustainable sales do not occur by accident.

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When Marketing Meets the New Sales Leader

SBI Growth

Meet Kathy. Generates meetings with decision makers inside of your target prospects. This year it is titled: How to Make Your Number in 2014 : A Sales Strategy You Can Execute. She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2.

Meetings 121