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Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

Red Star Kim

There’s helpful guidance on shaping the space for trust and openness with a list of several things you can do before a meeting. And a suggestion to call a break to disengage for a short while to restore warm feelings in a meeting. Reward: What can we celebrate about the way we handled this meeting?

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Increasing net retention requires an innovative approach to CX

Zendesk

Meet your customers where they are. Meet your customers where they are, and be open to shifting tactics based on customer needs. Since launching with Zendesk in 2014 , Slack has understood the value of meeting customers where they are, and the company built its CX with scale in mind. “I Convenience.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. It focuses on people, purpose, collaboration and innovation. I completed my MBA two decades ago although I consume the latest management books voraciously.

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Getting to Yes Quickly: How Amazon Out-Innovates the Competition

Planview

How does tech titan Amazon out-innovate its competition time-after-time? They revolutionized the shipping and delivery business with Amazon Prime in 2005 and Prime Now years later in 2014. That’s a lot of innovation and disruption of an industry for one company. They do one thing more frequently than most. Final thoughts.