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Book review: The Strategy Book by Max McKeown

Red Star Kim

What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”. He notes that your optimism (or pessimism) will impact decisions as well as ability to make fast decisions.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. As a result, he does not have the time or the desire to meet with sales people. Do a content audit.

Marketing 117
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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

2014 and Beyond. It is to align the talent to where the market will be in 2014. Their challenge is the evolution of how their customers make buying decisions. They sit in the annual kickoff meeting worried about their future. Buyers complete 57% or more of the decision process before engaging a sales rep.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results. Be influential and persuasive Influence is having a vision of the optimum outcome and then, without using force or coercion, motivating people to work together toward making the vision a reality.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. You’re constantly analyzing feedback from campaigns and making the necessary adjustments to campaigns. A closed loop communication process both internal and external supports better decision making. B2B Demand Generation – Building a Base Plan.

Marketing 124
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. Facilitation skills provide opportunities and resources to a group of people that enable them to make progress and succeed. Coaches and consultants use facilitation skills.

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A Different Approach to 2014

SBI Growth

This will help your team develop discipline and cadence needed to make the number. New Budget - Most buyers are making purchases with new budget dollars. Why do world-class sales teams make the number? They know what makes them great and they have the discipline to execute. Misleading Indicators. Best Practices.