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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. So targeting is often more important and more challenging.

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What is value creation in sales?

Mercuri International

If your sales can make it possible to increase the number of units produced for your customers using the same resources, that’s creating value. A solution that can increase the number of qualified customer contacts for each salesperson is a clear value creator for a business reliant on sales meetings. Productivity.

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10 Cities Focused on Sustainability Initiatives

ClearPoint Strategy

As experts in strategy execution, we know no great plan (for sustainability or for your wider strategy ) exists without clear goals and metrics to meet. Sustainability refers to meeting the needs of the present, without compromising the ability of future generations to meet their own needs. City of Miami, FL. City of Durham, NC.