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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. A BPM maps the decision making process used to purchase a product, service or solution.

Marketing 117
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How to Build your 2014 Marketing Strategy

SBI Growth

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. Sit down with your sales counterpart and talk through each other’s 2014 goals. Make sure they align. Make sure both are well defined, documented and followed. The New Year is fast approaching.

Marketing 112
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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Poorly executing one of these major initiatives will cost you your job in 2014. They are accessing information and making buying decisions differently than they did from the past. These are career making or breaking decisions.

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Is Your Team Ready for 2014?

SBI Growth

Have you started thinking about 2014? Want to know what your peers are planning for in 2014? They make that vital first impression. A BPM is a tool that maps the decision making process used to purchase a product, service or solution. Have you started planning for 2014? If not, you should be.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. You’re constantly analyzing feedback from campaigns and making the necessary adjustments to campaigns. A closed loop communication process both internal and external supports better decision making. B2B Demand Generation – Building a Base Plan.

Marketing 124
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. Facilitation skills provide opportunities and resources to a group of people that enable them to make progress and succeed. Coaches and consultants use facilitation skills.

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A Different Approach to 2014

SBI Growth

This will help your team develop discipline and cadence needed to make the number. New Budget - Most buyers are making purchases with new budget dollars. Why do world-class sales teams make the number? They know what makes them great and they have the discipline to execute. Misleading Indicators. Best Practices.